Peter Alexander is well known for his true entrepreneurship and found of peter alexander sleepwear. Peter developed the company from a lone individual operation on table of living room to a globally recognized business of sleepwear and brand name. Working for four years in industry of retail, at the age of twenty four, Peter thought it was the opportune moment to become his own manager. Seeing that there is a dearth in comfortable pajamas for the women, as the knowledge gathered from his female friends who were finding it difficult to find the same, the idea of setting up a business came to his mind.

With the active support from his parents, Peter started to make pajamas for women for supplying them to the wholesale market, working from the table of living room of her mother. He continued his work for four years and in the preliminary days; he was the only individual working in his company. So as to project his business of bigger type, he would pretend to be somebody else when the phone call came. At that time various people discouraged Peter since he had no business experience and formal training. After that Peter published an advertisement in Cleo Magazine and astonishingly huge flow of orders started to come for his products and from there on he has not to look back again. Peter thinks that the most satisfying experience is conducting the business of his own because he has been able to receive both the credit and blame for his job. Some years back, realizing that he has been able to push through his business at a reasonable level, Peter sold his patent brand peter alexander sleepwear to another company Just Jeans.